Domo Pricing: How Much Does Domo Cost In 2024?

Domo is a feature-rich BI tool built for teams that need seamless embedded analytics and advanced data visualizations. But when it comes to pricing, it’s not exactly transparent. Like many enterprise solutions, Domo doesn’t publish its costs—you’ll have to engage with its sales team to get a custom quote.

For developers, product managers, and decision-makers, this uncertainty can be frustrating. So how much should you expect to pay?

In this article, we’ll break down Domo’s credit-based pricing, explain how it scales based on usage, and help you understand the full picture—without needing to hop on a sales call.

The information used in this article is sourced from the following materials:

• Domo Pricing Proposal (2020)
• Domo Pricing Discussions on Reddit and on Quora.
• Domo pricing review on Peerspot

Domo Pricing Plan Breakdown

Domo's pricing is based on a credit system, which is designed to give users the flexibility to scale according to their needs.

This pricing table is certainly not informative, nothing to help us estimate the cost.

So let's break it down.

Domo Pricing Breakdown: Credit-Based Model

Instead of paying for each feature separately, you purchase credits. These credits are used up based on the volume of data you handle and the frequency of updates or data refreshes. For example:

• Every million rows of data stored costs one credit.
• Data ingestion (updating, appending, or replacing data) also consumes credits.

So, the more data you’re dealing with and the more often you refresh it, the faster your credits will drain. This makes it important to carefully estimate your team’s data needs.

How Much Domo Cost: Insights From Real Users

Domo offers different plans, each built around the same credit-based system but tailored to your business size and needs.

According to this user review, the base user fee starts at $750 per year per user, giving access to the core platform features like data visualization, reporting, and basic analytics tools. But the real cost comes from how much data you process, how often, and any extra services you need.

Older reviews from 2019 indicated that an annual Domo license costs around $958 per user, totaling $95,800 for 100 users each year. These reviews also mentioned extra costs for Professional Services hours.

Another review from the same year stated that Domo's annual license ranges between $500 and $600, depending on the organization.

Differences Between Domo Pricing Plans

The core difference in Domo’s plans comes down to scalability and service levels. While all plans are credit-based, bigger packages usually include:

• More credits for handling larger datasets.
• Add-ons like dedicated support, professional training, and even custom engineering solutions, which are priced separately. These can significantly increase your costs if you need hands-on help or custom features built for your business.

Real-Time Usage Tracking and Transparency

One of Domo’s strengths is its credit utilization report. This lets you track your credit usage in real time, so you can anticipate your costs and avoid surprise bills. This feature is particularly useful for teams with fluctuating data needs.

In short, Domo’s pricing is flexible but can get complicated.

You start with a flat fee per user, but your actual costs depend heavily on how much data you process and how often it’s updated. Add-ons and professional services can also increase your bill, so planning ahead is crucial to avoid unexpected charges. The key is to estimate your data usage carefully to ensure you stay within your budget.

Domo Pricing: How It Works for Different Businesses

Alright, here’s the deal: Domo’s pricing isn’t just a straightforward number you can grab off the shelf.

After looking at various sources and user experiences, we’ve got a clearer picture of how it really works for different businesses.

Small Businesses: Hefty Price Tag for Basic BI Needs

For smaller companies (50-100), Domo may feel like a significant investment.

Looking at the G-Cloud pricing breakdown, Domo’s starting costs for smaller organizations typically range from £22,500 per year (roughly $30,000), which can be costly for teams with limited data and simpler analytics needs​. 

In this Domo pricing proposal for governmental organizations seeking self-service analytics, the cost ranges from £113 to £300 per user, with a minimum of 25 users included.

Volume discounts are available for larger user groups, and additional data can be added at £5,500 per 25 million rows. For example, starting with 25 users and 25 million rows of data will cost you £7,500 annually (roughly $10K), with costs increasing as more users and data are added.

If your team is working with massive data, Domo’s Scaled Government Data option is available, starting at £604 to £1,600 per user with a minimum of 10 users. This gets you 500 million rows of data, and additional users are added in blocks of 10, each adding 250 million rows. But adding 30 users and 2 billion rows of data? That’ll be £67,640 (around USD 90K) per year.

If you want more features like public reporting or premium support packages, expect to pay extra. Public reporting impressions start at £20,000 (roughly $26,7K) for 100,000 impressions per month, while support packages (ranging from £6,400 for Bronze to £36,000 for Gold) offer perks like 24/7 phone support, education courses, and dedicated advisors. (source)

Discussions on r/analytics reveal similar frustrations with Domo pricing, with users pointing out that Domo’s pricing can be too high for businesses that don’t need its full range of features.

One user, in particular, sought more affordable embedded alternatives to Domo’s auto-embedding feature, noting that Domo’s robust capabilities might be more than what smaller teams need​. Some businesses just don’t need all of Domo’s features, which makes the pricing less appealing to them.

Domo’s credit-based consumption model does provide flexibility by allowing businesses to buy only the credits they need. However, the high upfront pricing still leads many small businesses to opt for more affordable alternatives like Power BI or Tableau, which offer more cost-effective options for basic analytics needs.

Domo users on Quora also shared a similar sentiment. A user said Quora costs $ 50K-60K per year, while another user mentioned it was $1500 per end user. This was 10 years ago (2014), so when you factor in inflation, the current price is likely higher.

Mid-Sized Companies: More Manageable, Still Costly

Mid-sized companies typically fall into the sweet spot where Domo’s pricing starts to align with their needs. As mentioned by SelecHub and BTPartners for a company with around 50 users and handling up to 250 million rows of data, you’re looking at costs between $75,000 and $85,000 per year. These costs include the ability to use multiple connectors, enjoy real-time data updates, and take advantage of embedded analytics.

However, the credit-based model requires careful planning.

Every data update and connector refresh consumes credits, which means poor planning can quickly drive up costs. Some mid-sized businesses report that careful management of users and data can keep costs predictable, but failure to do so can lead to unexpected expenses. Quora users have compared Domo’s pricing to other BI tools like Tableau and QlikView, noting that while Domo may have a higher price tag, it offers unique features that can justify the cost for certain businesses​.

Enterprise-Level: Paying for Power and Scale

For larger enterprises with massive datasets, Domo offers a powerful, though expensive, solution. Big names like Target and Mastercard use Domo because of its scalability and powerful analytics. Based on Vendr’s internal transaction data for Domo, costs for these businesses can easily go over $100,000 a year, and that number climbs higher if you add on services like dedicated support, advanced data handling, and top-level security features.

At this level, companies are often managing millions of rows of data and require multiple integrations with other enterprise software solutions. Domo’s compliance certifications (e.g., ISO 27001, SOC 2) also make it appealing for industries with strict regulatory requirements, like healthcare and finance. Still, a lot of sources warn that as your data usage and user count grow, the overall costs can quickly add up, leading to pretty big long-term expenses.

The Problem With Domo Pricing

Though Domo delivers dependable performance, its pricing remains a big hurdle, especially for small and mid-sized businesses. Based on user feedback from multiple platforms, these are the main pricing concerns.

Lack of Pricing Transparency

One of the biggest complaints about Domo’s pricing is its lack of upfront clarity. Domo doesn’t publish a straightforward pricing guide on its website. Instead, potential buyers must engage with sales teams to get a quote, which can feel like a lengthy and confusing process. 

Credit-Based System Can Be Hard to Manage

The credit-based consumption model is for sure flexible, but it can also be difficult to predict and manage. Since every aspect of Domo—from data ingestion to user licenses to connector refreshes—consumes credits, companies with complex needs or unpredictable data usage patterns can quickly burn through their credits. This unpredictability makes it tough to forecast annual costs accurately. Businesses that require frequent data updates or have large data volumes may find themselves using more credits than anticipated, resulting in unexpected expenses​.

On top of that, the dual-counting of data rows (both input and output) in Domo’s ETL processes amplifies this issue, which just makes it harder to track usage and keep costs under control.

High Costs for Small Businesses

Domo's pricing can be a tough pill to swallow for smaller businesses with limited budgets. As mentioned before, while the platform offers excellent features, many companies with smaller data sets or fewer users may find it too expensive for their needs. Alternatives like Power BI or Tableau often provide similar functionality at a lower cost. 

Even with the flexibility of scaling through credits, Domo’s base costs—starting around $30,000 per year—can be too costly for companies that don’t need all the advanced features​.

Steep Costs for Enterprise Features

For larger companies, the ability to scale with Domo’s enterprise features, like high security and advanced analytics, comes at a steep price. As companies grow and require more data handling, user licenses and integrations, the costs can quickly rise up to the six-figure range annually. Domo’s additional services, such as dedicated support or custom engineering, can significantly increase total costs for enterprises that rely on these features.

Risks of Vendor Lock-In

Another big worry, especially for larger companies, is getting stuck with Domo. Once you’re deeply integrated with their data pipelines and processes, switching to a different BI tool can be tough and expensive. While deep integration is useful, it can limit flexibility and drive up costs if you ever want to move to a new platform down the road.

At the end of the day, choosing the right embedded BI platform comes down to how much you value things like real-time analytics, embedded features and scalability. Domo’s pricing might make sense for big companies, but smaller and mid-sized businesses should really think about whether they need all those extras or if a cheaper option could get the job done.

Holistics Embedding - Domo Alternative With Transparent Pricing

Holistics Embedding lets you easily add interactive analytics dashboards to your product with just a few lines of code. You can start a free trial anytime to see how it works. Plus, the pricing is clear and predictable—no surprises.

Both of Holistics' embedded analytics plans give you full access to the features our embedded customers love:

• Canvas Dashboard: Build custom dashboards using a mix of code and GUI, with full control over layout, design, and content.
• Custom Visualizations: Create advanced visualizations with Vega-lite.
• Semantic Layer: Easily maintain and standardize analytics logic with our semantic model, so everything stays consistent and accurate.
• Git Version Control: Treat your dashboards with the same rigorous standards as software development, integrating with Git for version control.

-- and multi-tenancy, Row-level Permission, White-labelling, and more!

What makes Holistics different, compared to other embedded BI tools, is that it lets product engineers build a custom reporting experience, and integrate it without compromising development best practices.